Not just a show

Fashion houses are adding extra flair to their shows and making them extravagant events. The shows, apart from the clothes are making important brand value statements. The venue, set design and music all reinstate the ideas behind the collection. But fashion being so ambigous it would not be entirely suprising if all these elements were carefully constructed to simply juxtapose the collection at hand. Diesel for their Spring/Summer 2008 collection stretched the boudaries of the catwalk and used halographic technology to create floating 3D fish and people to walk the catwalk with the models.

Diesel Spring/Summer 2008 Collection

Diesel standing for all that is urban and youth created a multimedia event showing it's techno-futuristic edge. www.youtube.com/watch?v=CCcTRjxP-Fc

Chanel for its Autumn/Winter 2008 collection used a carousel at the end of its runway adding a tremendous focal point. The models having walked the runway would find a spot on the carousel and sit until all the models had aborded, the carousel started going round giving the show a fantastic finale.

Chanel Autumn/Winter 2008 Collection

Being distinctly french, the carousel was a perfect match for the Chanel show. Adorned with pearls, purses and bows it epitomised everything Chanel.